Hollywood's Expert Advisor

Why the Business of Kids Isn't Child's Play

Young thespians audition for a Target commercial at Ross Lacy Casting in September. Twelve-year-old Ciara Bravo was just about to give up. It was September 2009 and she had spent the past two summers in L.A. with her mother, Tammy, auditioning for acting parts. There had been some close calls, including a shot at a regular role on CBS' "Gary Unmarried," but no bookings. "We knew there was something there, but no one was biting," says the elder Bravo. "So we went back home to Kentucky and said, 'It's time to throw in the towel and be a regular kid.' " That was when Ciara's manager, Frederick Levy of Management 101, asked her to videotape an audition for the role of younger sister Katie on the

Leder & Levy: 101 duo manage expectations (from today's Variety)

Youth Impact Report 2010 Major agencies typically wait until young actors' profiles get big before committing to represent them, but not Bryan Leder and Frederick Levy, who made their reputation finding and building talent from scratch. The duo launched their bicoastal firm Management 101 in 2004 and now boast a deep roster of young adult clientele, including Asher Brook ("Fame," "Parenthood"), Andrew Caldwell ("Hannah Montana," now recurring on "How I Met Your Mother"), Ciara Bravo ("Big Time Rush") and Leon Thomas III ("Victorious"). If you don't see names like Mikey Day or Jake Cherry on that list, just ask those actors' reps who discovered them. Levy moved into management after running M

Frederick Levy: E! True Hollywood Story

A few of my clients put this together for my recent birthday. I think they did an amazing job so I wanted to share this on my website. However, some of the language is not suitable for all audiences, so proceed with caution.

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